Dealer Registration

Dealer Registration for our 2025 Convention will be from August 18th to September 6th, 2024.

A ‘space’ at Texas Furry Fiesta is 6′ by approximately 7′; by default this comes with one 6′ x 2.5′ table and two chairs. Either table or chairs can be omitted, but you must let us know ahead of time.

Electricity is not included by default, but must be purchased ahead of time — it cannot be added on site. This can be done when registering.

WiFi is available when you register, and we highly recommend purchasing it ahead of time; we will have a very limited number of additional slots available for purchase on site.

Item Cost
First Space (Includes 1 Attendee-Level Badge) $250
Additional Space, Each $180
Power $75 for basic use; advanced options available

Mailing List

Interested dealers can sign up for our mailing list to be notified of upcoming events, which typically includes:

  • Information about application opening and closing dates for the upcoming year
  • A reminder before applications open
  • An announcement when applications have opened
  • A warning before applications close
  • An announcement when applications have closed

There may be 1-2 additional emails from us over the course of the year. We do not sell your information.

Space Allotment & Priority

Furry Fiesta employs a juried system for Dealer selection. Dealers will be selected based on the following criteria. In no specific order:


We will endeavor to balance the types of products offered, so we are not over-balanced with one type of product or another.

History with TFF

This will be balanced both with vendors who have an established history of positive interactions with TFF attendees and Staff, as well as new vendors that want to attend TFF for the first time. It is important to change up the roster year to year to both offer a variety of shopping experiences to our attendees, and for vendors to have a chance at revenue.

We strive for a 70/30 mix; approximately 70% of selections will be returning vendors and 30% will be made of new vendors or returning dealers who have not been selected in 5 or more years.

Fandom Reputation

Furry Fiesta reserves the right to refuse service to any vendor with a history of negative behavior, such as (but not limited to) failing to fulfill commissions, abuse of Staff or Attendees, threats of violence or abuse.

Application Tips

As we have moved away from the first come/first served model, please take your time with your application – there is no need to rush. Be thorough, and as detailed as possible. The more information you can provide, the better we can get to know you.

There will be a section on the application to upload pictures of prior booths and your products.

AD Rodeo

The AD Rodeo is an 18+ (carded, valid government issued ID accepted only) event we held for the first time in 2024, with a small selection of dealers who were willing to work with us to help us build out this event.

There will be a section on the application where you can opt in to being considered for the AD Rodeo event. This will include a second section for your AD-specific information. There is not an additional fee for selling at the AD Rodeo.

The AD Rodeo is still a new event we are developing; selected vendors will need to be willing to act as advisors, providing input and advice as we try different layouts, events, etc. This will be far more volatile and prone to on the fly changes. We need flexibility, kindness, and a cooperative attitude. This is very much a work in progress.

2025 Dealer Registration Schedule

All times Central.

Date Milestone Description
August 18, Noon Dealer Registration Opens
September 6, 11:59pm Dealer Registration Closes
September 15 Dealer Notifications Sent
September 15 – 29, 11:59pm Table Payment Window
September 30 Unpaid/Canceled spaces released to Waiting List

Dealers Den Rules & Regulations

  1. Texas Sales Tax Permit

    All vendors must possess a Texas Sales Tax Permit to do business at Furry Fiesta, with the exception of demonstration-only vendors (no sales) or a registered charity. No Dealer will be allowed to set-up without a Texas Sales Tax Permit on file with the Vendor Coordinator.

    Obtaining a Texas Sales Tax Permit is a free, quick and painless process which can be done online at

    If you have not received your official certificate before the Furry Fiesta you are vending at, please bring a copy of the signed form you faxed/mailed to the Comptroller’s Office with you to the event.

    • Vendors selling any item at Furry Fiesta must collect all Taxes and Tariffs required by the State of Texas.
    • Vendor merchants are also responsible for the submission of these taxes to the appropriate offices. (Sales Tax for Dallas, Texas is currently 8.25%.)
    • You may file by email your Texas Sales Tax Permit ahead of time or stop by the Coordinator’s table and file it at any point during the Den’s registration & operational hours.

    Note: We may have limited facilities in place to assist in registering for a Texas Sales Tax Permit at Furry Fiesta. However, to ensure that you are ready to set-up and do not get an unpleasant surprise, we highly recommend that you obtain your Texas Sales Tax Permit before the convention.

  2. Electricity Usage

    The Dealers Den provides electricity access for a minimum fee of $75.

  3. Space Usage, including but not limited to Displays, Noise, Annoyances and More.

    Use of the space provided is up to the Dealer, but certain restrictions apply:

    • Each Dealer is restricted to the use of the space on top of, and immediately behind, their table. Side stands may be permitted, but only upon the approval of the Vendor Coordinator.
    • You may not encroach on your neighbor’s space (including neighbors behind you) without their permission. Please be courteous.
    • Displays that include sounds or lights (including videos) are permitted as long as they do not annoy your fellow dealers and/or attendees. If complaints are received, you will be asked to turn off these items.
    • Squeakers and other noisemakers are allowed, provided they do not unduly annoy other dealers. Please remember that not everyone enjoys listening to them all day for three days in a row. Please be kind.
    • Vendor merchants may not adhere anything on the wall using any method, period. All wall displays must be free-standing.
    • Each space comes with one table and two chairs, unless otherwise requested. These requests MUST be submitted to the Vendor Coordinator prior to set-up, or the table will remain for the duration of the Convention.
    • Bluetooth speakers or other music playing devices, including phones, are not permitted to broadcast in the Den due to the already excessive noise. If you wish to listen to music, please use earbuds or other headphone devices. This rule also applies to attendees that are not otherwise dealers or assistants.
    • Scented goods may not be compounded in the Dealers Den or anywhere in Convention space, e.g. adding scent to lotion or fursuit spray. This should be done prior to your arrival at-Con, but if you must do so on location, this should be done outside in the parking structure where there is adequate ventilation. Doing so indoors is not recommended as any spillage may result in cleaning fees, for which you are solely responsible. Please be aware that many people have sensory issues with strong smells, and scents can induce headaches.
  4. Prohibited Items

    Please be aware of items prohibited for sale. This list may be appended at any time. Should you have questions about whether an item may or may not be sold, please contact us. Furry Fiesta reserves the right to ask retailers to remove from display or sale any items the Staff feels are inappropriate.

    Prohibited items include (but are not limited to):

    • AI-Generated Media, in whole or part (updated)
    • Firearms, no exceptions.
    • Alcohol, no exceptions.
    • Weapons which are not peace-bonded.
    • Flammable/incendiary items other than candles and incense*.
    • Scents and Perfumes may be limited if the smells are overbearing and affecting other attendees.
    • Home-made food items not compliant with Texas Cottage Food Production laws. Food produced outside of Texas must still be compliant with local Texas law (updated)
    • Bootleg or knock-off goods.
    • Any other item prohibited in the State of Texas or the City of Dallas.

    *Candles and incense may not be lit for any reason; no exceptions.

    Furry Fiesta reserves the right to ask retailers to remove from display or sale any items the Staff feels are inappropriate.

  5. Adult Material

    Adult material is permitted, but it must be tastefully censored or otherwise obscured to prevent access by minors. All Adult Material (including but not limited to printed, video, computer-generated, drawn, audio and physical) must be censored. The retailer is responsible for policing his or her own space to keep minors from being inadvertently exposed. All minors will be wearing a distinctly colored and labeled Minor badge, but retailers must check ID if the individual appears to be less than 18 years of age. If adult art is loose or in a binder, individual works must be censored. Any item deemed by the Vendor Coordinator as being too risque must be censored on demand. When in doubt, err on the side of caution.

  6. Retailer Liability

    Vendors are responsible, within reason, for any damage to hotel property and/or equipment loaned to them due to inappropriate use. Hotel property and equipment may not be modified in any way, including but not limited to: holes, chips, paint, glue or damage due to rough or inappropriate behavior. Furry Fiesta, Creature Arts, and the Sheraton are not liable for any personal injury or damage to equipment or property caused by the inappropriate use of hotel equipment, such as falling while standing on a chair or table. Please use provided equipment responsibly.

  7. Layout Changes

    Furry Fiesta reserves the right to make changes to any published Dealers layout, as needed, at any time up-to and including during set-up.

  8. All Furry Fiesta Rules and Code of Conduct must be followed in addition to the rules listed here.
  9. Furry Fiesta reserves the right to amend these rules without prior or posted notice.